About us

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Premium Beard & Skin Care, Crafted for the Modern Gentleman
At Rithim, we understand that grooming isn't a one-size-fits-all affair—it's personal. That’s why we create premium beard and skincare essentials that move to the rhythm of your life. Whether you’re an early riser, a night owl, or constantly on the move, our formulas adapt to your lifestyle. Made in the Netherlands. Trusted by professionals. Designed for men who take pride in their appearance.

Your Beard in Perfect Shape

Refined Care. Lasting Impression. A great beard isn’t just grown—it’s cultivated. Our products blend indulgent masculine fragrance profiles like Tobacco & Vanilla or Black Cherry with nutrient-rich plant oils, delivering the perfect fusion of ruggedness and refinement. The result? A beard that looks sharp, feels soft, and holds its style from Monday morning meetings to Saturday night socials.

Born in Barbershops. Built on Passion.

Our Roots. Your Edge. Rithim was born behind the barber’s chair—shaped by over 15 years of hands-on grooming experience. Frustrated by the lack of truly satisfying beard care, we started creating our own. What began in a kitchen has become a brand known for performance, purity and purpose. We began with beard oils, expanded into skincare, and now offer complete grooming systems that evolve with you.

Because Healthy Skin = A Healthy Beard

Behind every great beard is great skin. That’s why we infuse every product with pure, plant-based oils like Argan, Baobab and Jojoba. These ingredients hydrate, soothe and protect, keeping your skin supple, balanced and primed for growth. Say goodbye to flakiness and irritation. Say hello to skin that supports your best beard yet.